Three Strong Brands  - Three Definable Demographics

One Music-Driven Beverage Brand


Mexxeo™ RTD brands are 'Built With Brandthems™' 

Each brand designed to lead with a chart-able song

Brandthems™ create a culture to defined consumer audience

Long before any of our products reach a shelf

Consumers are tuned into one of our Brandthems™

Brandthems™ creates an instant emotional recognition and lifestyle connection

 

Vila Tequila™, Cervezo™, and Despalito™

Each distinct demographics, allowing license partners to capture multiple consumer segments

While building momentum back to the core brands.

 

Vila Tequila™ RTDs
Vila Tequila™ RTDs are built around the emotional power of music and tequila culture. Anchored by the brand anthem, Vila Tequila™ targets the lifestyle consumer, ages 25–45, who connects with nightlife, festivals, and modern tequila culture. Vila Tequila™ blends premium tequila identity with ready-to-drink convenience, creating a natural bridge with RTD's and full-bottle tequila demand. 

Cervezo™ RTDs
Cervezo™ targets the massive global beer / tequila consumer who enjoys the flavor of cerveza but wants something more refreshing and modern. Positioned between beer and cocktails, Cervezo RTDs combine familiar beer culture with bold citrus and tequila-inspired flavors. The demographic skews 21–40, social, casual, and sports-oriented. Cervezo is built for patios, beaches, tailgates, and festivals where beer drinkers are open to a new lifestyle beverage.d. 

Despalito™ Tequila Seltzer
Despalito™ is a high-energy tequila seltzer built for the fastest-growing RTD demographic in Latin America and global beach destinations. Inspired by Latin rhythm, nightlife, and summer culture, Despalito targets 21–35 consumers in Mexico, Brazil, Argentina, and international coastal markets. Light, refreshing, and sessionable, it is designed for beach parties, festivals, and social media-driven moments where lifestyle branding drives discovery and rapid RTD growth.