Active Territory Engagement

Mexxeo™ is currently in active discussions and early-stage negotiations across multiple global territories with qualified RTD Licensed Production & Distribution Partners with regions already progressing through evaluation, formulation alignment, and licensing structuring.

Our approach is deliberate and market-driven.

Each territory will be developed using our ‘Lead Brand Strategy’, where one of our three core brands, Despalito™, Vila Tequila™, or Cervezo™, will anchor initial entry based on local consumer behavior, cultural alignment, and beverage trends.

This creates immediate clarity in positioning and accelerates shelf adoption.

We anticipate:

  • Cervezo™ Will lead in beer-driven, country music and Western markets

  • Despalito™ Will lead in Latin and music-centric regions and demographics.

  • Vila Tequila™ Will lead in premium, aspirational, country muisc, festival markets.



Importantly, Mexxeo™ is structured for flexible execution:

  • Not all brands are required to be produced or distributed by the same processor

  • Territories may support multiple licensed partners by brand category

  • Roll outs can be phased, starting with a lead brand and expanding

  • Partners may specialize (beer-based RTDs, seltzer or tequila-based RTDs)

This ensures:

  • Best-in-class production by category

  • Faster time-to-market

  • Reduced operational friction

  • Stronger localized success

Our Brandthems™ music strategy is already generating early interest from artists and content creators, creating a built-in promotional engine that will support each territory at launch and beyond.

Mexxeo™ is currently prioritizing:

  • One primary RTD partner per brand per territory

  • Partners with proven distribution, compliance, and scaling capability

  • Groups aligned with brand-led growth, not commodity product launches

As engagement continues to accelerate, select territories are moving toward limited availability and exclusivity discussions.

Priority territories are being secured on a first-commit basis.


Priority Territories – Mexxeo™ Licensing 🔷 Branding Lead Preference

Territory Language Status 1st (Lead) 2nd 3rd
1.00 Argentina Spanish Open Despalito™ Vila Tequila™ Cervezo™
2.00 Australia English Evaluating Cervezo™ Vila Tequila™ Despalito™
3.00 Bolivia Spanish Open Despalito™ Vila Tequila™ Cervezo™
4.00 Brazil Portuguese Open Despalito™ Cervezo™ Vila Tequila™
5.00 Canada English / French Evaluating Cervezo™ Vila Tequila™ Despalito™
6.00 Chile Spanish Open Despalito™ Vila Tequila™ Cervezo™
7.00 Colombia Spanish Open Despalito™ Vila Tequila™ Cervezo™
8.00 Costa Rica Spanish Open Despalito™ Vila Tequila™ Cervezo™
9.00 Cuba Spanish Open Despalito™ Vila Tequila™ Cervezo™
10.00 Dominican Republic Spanish Open Despalito™ Vila Tequila™ Cervezo™
11.00 Ecuador Spanish Open Despalito™ Vila Tequila™ Cervezo™
12.00 El Salvador Spanish Open Despalito™ Vila Tequila™ Cervezo™
13.00 Germany German Open Cervezo™ Despalito™ Vila Tequila™
14.00 Guatemala Spanish Open Despalito™ Vila Tequila™ Cervezo™
15.00 Honduras Spanish Open Despalito™ Vila Tequila™ Cervezo™
16.00 Japan Japanese Open Vila Tequila™ Cervezo™ Despalito™
17.00 Mexico Spanish Evaluating Despalito™ Vila Tequila™ Cervezo™
18.00 Nicaragua Spanish Open Despalito™ Vila Tequila™ Cervezo™
19.00 Panama Spanish Open Despalito™ Vila Tequila™ Cervezo™
20.00 Paraguay Spanish Open Despalito™ Vila Tequila™ Cervezo™
21.00 Peru Spanish Open Despalito™ Vila Tequila™ Cervezo™
22.00 Philippines English / Filipino Open Cervezo™ Despalito™ Vila Tequila™
23.00 South Korea Korean Open Vila Tequila™ Cervezo™ Despalito™
24.00 Spain Spanish Open Despalito™ Vila Tequila™ Cervezo™
25.00 United Kingdom English Open Cervezo™ Vila Tequila™ Despalito™
26.00 United States English / Spanish Evaluating Cervezo™ Vila Tequila™ Despalito™
27.00 Uruguay Spanish Open Despalito™ Vila Tequila™ Cervezo™
28.00 Venezuela Spanish Open Despalito™ Vila Tequila™ Cervezo™
29.00 Vietnam Vietnamese Evaluating Cervezo™ Despalito™ Vila Tequila™